Know Exactly
What Your Customers Are
Complaining About
Sentor reads thousands of reviews so you don't have to. You get a clear picture of the real problems, ranked by impact, so you know exactly what to fix.
Stop Guessing. Start Knowing.
Most feedback tools tell you customers are unhappy. Sentor tells you why. Is it the staff? The delivery? The pricing? And it shows you which problems matter most.
Customer Reviews
Just stayed at @GrandPlazaHotel ! Amazing room quality and perfect location in downtown. Staff service was exceptional - they upgraded us for free! Great value for money considering everything included.
Business trip at @CityInnSuites . Decent room quality and good location near airport. However, WiFi was painfully slow and breakfast quality was disappointing. Cleanliness could be better too.
Weekend getaway at @GrandPlazaHotel 💕 Incredible amenities - spa, pool, gym all top-notch! Food quality exceeded expectations, especially the breakfast buffet. Lightning-fast WiFi throughout. Worth every penny!
Stayed at @CityInnSuites for conference. Great value for money and helpful staff at reception. Basic amenities but sufficient. Room cleanliness was questionable - found hair in bathroom. Mixed experience overall.
Anniversary celebration at @GrandPlazaHotel 🥂 Impeccable cleanliness everywhere, outstanding staff service made us feel special. Premium amenities and excellent food quality. This is luxury done right! 🌟
What Sentor tells you
Automatically spots which specific topics customers complain about most
Groups similar complaints together so patterns become visible instantly
Shows how you compare to competitors, topic by topic
See Exactly What's Being Complained About
Sentor automatically clusters customer feedback into clear topics. Each one is named and ranked so you can see what's hurting your scores at a glance.
Which Issues Come Up Most?
See how complaint topics are distributed across your business or between two competitors. The bigger the bar, the more customers are talking about it.
How Complaints Are Connected
Some issues are related. Customers who complain about cleanliness often mention staff too. This view shows you which problems cluster together.
Which Issues Overlap?
A heatmap showing which complaint areas tend to appear together. It helps you find the hidden root causes across your feedback.
All Your Feedback in One View
A visual map of all your customer feedback clusters. Each dot is a group of similar complaints. Explore how they relate to each other.
Every Business Has Blind Spots. Sentor Finds Them.
Here's how businesses in different industries use Sentor to find and fix the issues customers actually care about.
Online Retailer
Challenge: Customers were leaving and ratings were dropping. But overall reviews were 3.8 stars, not obviously terrible.
What Sentor found:
- Sizing complaints were causing 40% of returns
- Delivery time complaints spiked every Friday
- Packaging was praised, not the problem
Service Business
Challenge: Despite 4-star ratings, repeat visits had dropped by 20%. Traditional analysis showed only mixed sentiment.
What Sentor found:
- Wait times were the top complaint, not the food
- Staff friendliness score had dropped 30% month-on-month
- Value for money perception had actually improved
Booking Platform
Challenge: Manually writing pros and cons for thousands of hotel listings wasn't scalable.
What Sentor found:
- Auto-generated pros: location, cleanliness, staff
- Auto-generated cons: noise, wifi, breakfast quality
- Updated daily as new reviews arrive
Healthcare Provider
Challenge: Thousands of patient feedback forms, with no way to spot systemic issues.
What Sentor found:
- Appointment scheduling was the top complaint, not the medical care itself
- Wait times were manageable, but communication around them wasn't
- Staff friendliness scores were high and could be used in marketing
Political Campaign
Challenge: A campaign needed to know which policy issues voters actually cared about, not just the party lines.
What Sentor found:
- Housing was the rising concern, not healthcare
- Climate sentiment was generational and needed different messaging
- Voter anxieties around jobs were being ignored
Trading Platform
Challenge: Traders were churning after 90 days. Exit surveys were too vague to act on.
What Sentor found:
- Mobile app crashes were the top frustration, not pricing
- Research tools were loved and needed more visibility
- Customer support response times were consistently mentioned
What Makes
Sentor Different
Most tools tell you customers are happy or unhappy. Sentor goes further. It tells you which specific topics they're unhappy about, how serious each problem is, and what to prioritize.
Issue-by-Issue
Breakdown
Instead of a single score, Sentor breaks feedback down by topic: staff, delivery, packaging, price. So you know exactly where the problem is.
English
Dutch
Fast Results,
No Setup
Upload your reviews or connect via API. Sentor processes your feedback in seconds and gives you a prioritized list of issues, ready to share with your team.
Built for the Way You Work
Whether you upload a CSV file or connect via API, Sentor fits your workflow, not the other way around.
Enterprises
Handle millions of reviews across products, regions, and brands. Integrate directly into your data pipeline and get results your teams can actually use.
- RESTful API & SDKs
- Auto-scaling infrastructure
- Issue-level detail
- MCP & Agent ready
SMBs
Upload a file. Get a clear breakdown of what customers are saying. No technical knowledge needed. Results in minutes, not weeks.
- One-click analysis
- Complaint clustering
- Competitor benchmarking
- Clear visual reports
Startups
Know instantly whether your product changes are working or creating new problems. Stop guessing and start shipping with confidence.
- Fast prototyping
- Rapid validation
- Data-driven pitch
- Built to scale
Researchers
Get clean, structured data exports: topic labels, sentiment scores, and confidence levels. Perfect for research papers, models, and reproducible experiments.
- Topic precision engine
- Configurable clustering
- Multilingual analysis
- Clean data exports
Customer Reviews
Find out which product features customers love and which are silently driving returns.
Social Media Mentions
Track which issues are trending in real-time before they become a PR problem.
Support Tickets
Find the root cause of your support load and fix the issue, not just the ticket.
Survey Responses
Turn open-ended responses into structured, ranked feedback you can actually present.
Find Out What Your Customers Are Really Saying
Start free. No credit card needed. See your first results in minutes.