Built in Amsterdam. WBSO-backed. English & Dutch native.

Turn Customer Feedback
Into Clear Priorities

Stop guessing why ratings drop. Sentor automatically analyzes thousands of reviews to show you exactly what to fix first, helping you reduce churn and improve faster.

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Direct review imports

Connect your platform.
Get insights in minutes.

No CSV exports. No manual copy-paste. Just paste your URL, Sentor imports your reviews directly and keeps them synced automatically, twice a day.

Trustpilot

Trustpilot

Live

Import all your business reviews and get them analyzed by topic, entity, and sentiment β€” automatically.

Paste any URL like: trustpilot.com/review/yourbrand.com
Booking.com

Booking.com

Live

Import every guest review from Booking.com and get them grouped by topic β€” cleanliness, staff, breakfast, location β€” instantly.

Paste any URL like: booking.com/hotel/nl/your-hotel.html
Google Maps

Google Maps

Live

Pull in local business reviews from Google Maps. Know exactly which issues drive 1-star ratings and fix them first.

Paste any URL like: maps.google.com/?cid=your-place-id

Also available:

App StoreApp Store
Google PlayGoogle Play
TripAdvisorTripAdvisor
AirbnbAirbnb
AmazonAmazon
GlassdoorGlassdoor
G2G2
YelpYelp
ExpediaExpedia
EtsyEtsy
Capterra Capterra
Deliveroo Deliveroo
Product Hunt Product Hunt
GetApp GetApp
Walmart Walmart
Target Target
Indeed Indeed
Google Shopping Google Shopping
1
Paste your URL or ID
2
Reviews imported instantly
3
Topics and priorities ready
4
Auto-synced every 12 hours
Connect Your Reviews Free

21 platforms supported Β· Auto-synced every 12 hours

Connects to your platforms Β· Powered by enterprise tech

Stop Guessing. Fix What Matters.

You have thousands of reviews, but no clear idea what to fix first. Sentor automatically groups feedback into specific topics, so you know exactly what is hurting your scores and can assign tasks today.

Example Hotel Reviews (Input)

Customer review from Sarah M.
Sarah M. @sarahm_travels

Just stayed at @GrandPlazaHotel ! Amazing room quality and perfect location in downtown. Staff service was exceptional - they upgraded us for free! Great value for money considering everything included.

Customer review from Mike Chen
Mike Chen @mikechen_biz

Business trip at @CityInnSuites . Decent room quality and good location near airport. However, WiFi was painfully slow and breakfast quality was disappointing. Cleanliness could be better too.

Customer review from Emma Wilson
Emma Wilson @emmaw_foodie

Weekend getaway at @GrandPlazaHotel πŸ’• Incredible amenities - spa, pool, gym all top-notch! Food quality exceeded expectations, especially the breakfast buffet. Lightning-fast WiFi throughout. Worth every penny!

Customer review from James Rodriguez
James Rodriguez @jamesrod_travel

Stayed at @CityInnSuites for conference. Great value for money and helpful staff at reception. Basic amenities but sufficient. Room cleanliness was questionable - found hair in bathroom. Mixed experience overall.

Customer review from Lisa Park
Lisa Park @lisapark_luxury

Anniversary celebration at @GrandPlazaHotel πŸ₯‚ Impeccable cleanliness everywhere, outstanding staff service made us feel special. Premium amenities and excellent food quality. This is luxury done right! 🌟

1 No window with fresh air
2 Overpriced for poor quality
3 Dirty room with unpleasant odor
4 Noise from neighboring rooms
5 Staff was uninterested and rude
6 Low water pressure shower

How you gain an edge

Identify revenue-draining issues instantly across all channels

Turn chaotic open-ended feedback into clear, ranked priorities

Discover exactly where competitors outperform you and why

What Sentor Tells You in 60 Seconds

Upload 50+ reviews and Sentor groups them into topics, scores each one, and shows you exactly what needs attention β€” and who owns it.

Live output from 257 hotel reviews analyzed below

Room Cleanliness Housekeeping
47 reviews
Sentiment 22%

"The bathroom smelled of mold and the towels were visibly stained."

"Our sheets arrived wrinkled and unwashed on the first night."

Staff & Service Front Desk
89 reviews
Sentiment 84%

"The night staff went above and beyond to arrange a late taxi."

"Every team member was warm, helpful and spoke perfect English."

Check-in Process Operations
31 reviews
Sentiment 48%

"Waited 45 minutes at the front desk with no explanation given."

"The digital check-in via the app was completely seamless."

Location & Transport Management
52 reviews
Sentiment 71%

"Five-minute walk from Central Station, absolutely perfect location."

"No on-site parking was a serious inconvenience for us."

Breakfast & Dining F&B
38 reviews
Sentiment 29%

"Cold eggs, stale bread, and one working coffee machine for 200 guests."

"The team brought extra pastries to our table without being asked."

Spot Your Biggest Opportunities

Sentor automatically categorizes customer feedback into clear issues. See exactly what is hurting your scores so you can focus your team's efforts where it counts.

What Needs Fixing Now?

See how feedback topics are distributed across your business. The bigger the bar, the more customers are complaining about it.

How Topics Are Connected

Some issues are related. Customers who talk about cleanliness often mention staff too. This view shows you which problems cluster together.

Which Issues Overlap?

A heatmap showing which feedback areas tend to appear together. It helps you find the hidden root causes across your feedback.

All Your Feedback in One View

A visual map of all your customer feedback clusters. Each dot is a group of similar feedback. Explore how they relate to each other.

What Makes
Sentor Different

Most tools give you a vague sentiment score. Sentor goes deeper. It tells you which specific processes are broken, how serious each problem is, and what you should fix today.

Actionable Root
Causes

Instead of an overall rating, Sentor pinpoints the exact operational failures driving negative reviews. So you can stop guessing and start fixing.

Instant Time-
To-Value

Upload your reviews or connect via API. Sentor delivers a prioritized list of issues in seconds, ready to be presented to your board or engineering team.

Self Evaluate

Understand your own business through the eyes of your customers. See which areas get praise, which generate feedback, and what to prioritize first.

Brand Comparisons

Compare your reputation to competitors, topic by topic. See where you're winning and where they have the edge, based on real customer language.

Automated Feedback Grouping

Group similar feedback together automatically. Instead of reading hundreds of reviews, you see the top issues with how many customers mentioned each one.

Bank-Grade Privacy

Your customer data stays yours. GDPR compliant, AES-256 encrypted, and designed for European privacy standards with no data shared between clients.

Shareable Insights

Generate clear PDF or HTML reports in Dutch and English, ready to share with your team or board without any extra work.

Feature Showcase Feature Showcase

Built for the Way You Work

Whether you upload a CSV file or connect via API, Sentor fits your workflow, not the other way around.

CX Leaders & Enterprises

Spot trending issues before they escalate. Handle millions of reviews across regions and brands, and give your teams clear, prioritized actions.

  • RESTful API & SDKs
  • Auto-scaling infrastructure
  • Issue-level detail
  • MCP & Agent ready
Learn More

Founders & SMBs

Upload a file and get a clear breakdown of what customers are saying. No technical knowledge needed to find out why ratings are dropping.

  • One-click analysis
  • Feedback clustering
  • Competitor benchmarking
  • Clear visual reports
Learn More

Product & Tech Leads

Know instantly whether your product changes are working. Stop guessing what to build next and start prioritizing your roadmap confidently.

  • Fast prototyping
  • Rapid validation
  • Data-driven pitch
  • Built to scale
Learn More

Researchers

Get clean, structured data exports: topic labels, sentiment scores, and confidence levels. Perfect for research papers, models, and reproducible experiments.

  • Topic precision engine
  • Configurable clustering
  • Multilingual analysis
  • Clean data exports
Learn More
Sentor Dashboard Light Sentor Dashboard Dark
Built with Flutter

A Powerful Dashboard.
Zero Coding Required.

Get instant visual insights into your customer sentiment. The Sentor Dashboard helps you identify trends, track fixes, and collaborate with your team without touching a line of code. Connect your reviews once, and it keeps itself current automatically, twice a day.

For Developers

Built for Scale.
Driven by API.

Don't want another dashboard? Integrate Sentor's entity-level sentiment analysis directly into your own product or internal tools.

import { SentorClient } from 'sentor-sdk';

const client = new SentorClient('api-key');
const result = await client.predict({
  "docs": [{
    "doc": "The UI is fast but login is buggy.",
    "doc_id": "review_1",
    "entities": ["UI", "login"]
  }]
});

// result.results[0].predicted_label === 'neutral'

See Sentor in Action

Watch how Sentor turns raw customer feedback into clear, actionable priorities.

Customer Reviews

Find out which product features customers love and which are silently driving returns.

Social Media Mentions

Track which issues are trending in real-time before they become a PR problem.

Support Tickets

Find the root cause of your support load and fix the issue, not just the ticket.

Survey Responses

Turn open-ended responses into structured, ranked feedback you can actually present.

Stop Guessing.
Start Optimizing Today.

Save 10+ hours a month on manual review analysis. See exactly what to fix to reduce churn and improve ratings.