Turn Customer Feedback
Into Clear Priorities
Stop guessing why ratings drop. Sentor automatically analyzes thousands of reviews to show you exactly what to fix first, helping you reduce churn and improve faster.
Stop Guessing. Fix What Matters.
You have thousands of reviews, but no clear idea what to fix first. Sentor automatically groups feedback into specific topics, so you know exactly what is hurting your scores and can assign tasks today.
Customer Reviews
Just stayed at @GrandPlazaHotel ! Amazing room quality and perfect location in downtown. Staff service was exceptional - they upgraded us for free! Great value for money considering everything included.
Business trip at @CityInnSuites . Decent room quality and good location near airport. However, WiFi was painfully slow and breakfast quality was disappointing. Cleanliness could be better too.
Weekend getaway at @GrandPlazaHotel 💕 Incredible amenities - spa, pool, gym all top-notch! Food quality exceeded expectations, especially the breakfast buffet. Lightning-fast WiFi throughout. Worth every penny!
Stayed at @CityInnSuites for conference. Great value for money and helpful staff at reception. Basic amenities but sufficient. Room cleanliness was questionable - found hair in bathroom. Mixed experience overall.
Anniversary celebration at @GrandPlazaHotel 🥂 Impeccable cleanliness everywhere, outstanding staff service made us feel special. Premium amenities and excellent food quality. This is luxury done right! 🌟
How you gain an edge
Identify revenue-draining issues instantly across all channels
Turn chaotic open-ended feedback into clear, ranked priorities
Discover exactly where competitors outperform you and why
Spot Your Biggest Opportunities
Sentor automatically categorizes customer feedback into clear issues. See exactly what is hurting your scores so you can focus your team's efforts where it counts.
What Needs Fixing Now?
See how feedback topics are distributed across your business. The bigger the bar, the more customers are complaining about it.
How Topics Are Connected
Some issues are related. Customers who talk about cleanliness often mention staff too. This view shows you which problems cluster together.
Which Issues Overlap?
A heatmap showing which feedback areas tend to appear together. It helps you find the hidden root causes across your feedback.
All Your Feedback in One View
A visual map of all your customer feedback clusters. Each dot is a group of similar feedback. Explore how they relate to each other.
Every Business Has Blind Spots. Sentor Finds Them.
Here's how businesses in different industries use Sentor to find and fix the issues customers actually care about.
Online Retailer
Challenge: Customers were leaving and ratings were dropping. But overall reviews were 3.8 stars, not obviously terrible.
What Sentor found:
- Sizing issues were causing 40% of returns
- Delivery time mentions spiked every Friday
- Packaging was praised, not the problem
Service Business
Challenge: Despite 4-star ratings, repeat visits had dropped by 20%. Traditional analysis showed only mixed sentiment.
What Sentor found:
- Wait times were the top issue, not the food
- Staff friendliness score had dropped 30% month-on-month
- Value for money perception had actually improved
Booking Platform
Challenge: Manually writing pros and cons for thousands of hotel listings wasn't scalable.
What Sentor found:
- Auto-generated pros: location, cleanliness, staff
- Auto-generated cons: noise, wifi, breakfast quality
- Updated daily as new reviews arrive
Healthcare Provider
Challenge: Thousands of patient feedback forms, with no way to spot systemic issues.
What Sentor found:
- Appointment scheduling was the top pain point, not the medical care itself
- Wait times were manageable, but communication around them wasn't
- Staff friendliness scores were high and could be used in marketing
Political Campaign
Challenge: A campaign needed to know which policy issues voters actually cared about, not just the party lines.
What Sentor found:
- Housing was the rising concern, not healthcare
- Climate sentiment was generational and needed different messaging
- Voter anxieties around jobs were being ignored
Trading Platform
Challenge: Traders were churning after 90 days. Exit surveys were too vague to act on.
What Sentor found:
- Mobile app crashes were the top frustration, not pricing
- Research tools were loved and needed more visibility
- Customer support response times were consistently mentioned
What Makes
Sentor Different
Most tools give you a vague sentiment score. Sentor goes deeper. It tells you which specific processes are broken, how serious each problem is, and what you should fix today.
Actionable Root
Causes
Instead of an overall rating, Sentor pinpoints the exact operational failures driving negative reviews. So you can stop guessing and start fixing.
English
Dutch
Instant Time-
To-Value
Upload your reviews or connect via API. Sentor delivers a prioritized list of issues in seconds, ready to be presented to your board or engineering team.
Built for the Way You Work
Whether you upload a CSV file or connect via API, Sentor fits your workflow, not the other way around.
CX Leaders & Enterprises
Spot trending issues before they escalate. Handle millions of reviews across regions and brands, and give your teams clear, prioritized actions.
- RESTful API & SDKs
- Auto-scaling infrastructure
- Issue-level detail
- MCP & Agent ready
Founders & SMBs
Upload a file and get a clear breakdown of what customers are saying. No technical knowledge needed to find out why ratings are dropping.
- One-click analysis
- Feedback clustering
- Competitor benchmarking
- Clear visual reports
Product & Tech Leads
Know instantly whether your product changes are working. Stop guessing what to build next and start prioritizing your roadmap confidently.
- Fast prototyping
- Rapid validation
- Data-driven pitch
- Built to scale
Researchers
Get clean, structured data exports: topic labels, sentiment scores, and confidence levels. Perfect for research papers, models, and reproducible experiments.
- Topic precision engine
- Configurable clustering
- Multilingual analysis
- Clean data exports
Customer Reviews
Find out which product features customers love and which are silently driving returns.
Social Media Mentions
Track which issues are trending in real-time before they become a PR problem.
Support Tickets
Find the root cause of your support load and fix the issue, not just the ticket.
Survey Responses
Turn open-ended responses into structured, ranked feedback you can actually present.
Find Out What Your Customers Are Really Saying
Start free. No credit card needed. See your first results in minutes.